NBM Lawn 1.4

Welcome to Lawn.

This location transcends mere physicality; it represents a unique mental state, a collective memory, a venue offering both movement and tranquility, empowering individuals to determine their activities — whether alone, in company, or in solitude together.

Lawn can serve as a public setting for personal endeavors or the opposite. It provides a platform for engaging conversations, cultural performances, or immersive reading experiences. It's a space for capturing fireflies, engaging in friendly competitions, or simply observing the passage of clouds. It embodies recreation. It embodies relaxation. It embodies reconnection.

Just like Lawn lacks a singular purpose, it doesn't adhere to a specific identity. This place may resonate with memories of a backyard, a playground, or a public green area. It could be reminiscent of the street where you grew up, a porch, a rooftop, an empty lot, or a community garden.

All individuals are welcome to partake in this setting — allowing themselves to dream, engage in play, listen to and share stories, and craft fresh memories as we collectively commemorate this iconic concept.

--David Rockwell and LAB at Rockwell Group